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The smartphone is the new sun and everything else orbits around it, wrote mobile analyst Benedict Evans in 2015. The growth of e-commerce worldwide is a testimony to this. With 235 million people accessing the Internet only via mobile, online commerce in India is fast becoming ‘app-commerce’. Mobile websites are gaining significance too, but apps are more critical as they offer personalisation and help e-commerce players understand consumers better; communicate with them more frequently; and target them with relevant products based on their browsing history. Read more at http://yourstory.com/2016/03/indian-e_commerce-future-apps.